THE CAMPAIGN

The Bvlgari Allegra campaign showcases the exuberant spirit of Italy, and the campaign’s star, rising artist and model Solange Smith, portrays the Italian lifestyle and its superlative emotions, from surprising thrill to euphoric fun.

With her vibrant personality and natural charm, Smith exemplifies
MagnifyForMore , encouraging women worldwide to indulge in more more excitement, more bliss, more of life’s sweetest emotions. By layering an Allegra eau de parfum and a Magnifying essence, Smith shows women that they too can partake in the sophisticated and colorful Italian lifestyle.

A photographic journey, the campaign brings to life the inspiration for each of the Bvlgari Allegra eau de parfums: A sunbath in Capri, a Venetian ball, cocktails on a Roman terrace, the country’s enticing pasticceries, and a magnificent rose bouquet representing Italy’s unparalleled passion. The Allegra universe brims with color, intensity, and pleasure, ready to deliver on its promise of MagnifyForMore.

This regenerative energy comes to life in Riva Solare, a sparkling citrus fragrance. It opens with a lively splash of tart Calabrian bergamot. Crafted solely for Bvlgari, the fresh, new note captures the exclusive aura of both the Italian Riveria and the Italian Maison. The citrus wave ebbs, taken over by the sun-kissed scent of orange blossoms. The solar neroli dazzles with luminous accents of Osmanthus and mandarin. Intensified by a base of sultry musks accord, Riva Solare releases the invigorating sensuality of the sun and sea and the electrifying freedom of the Mediterranean.