Celebrated for upending the rules of jewelry design, the Italian
Maison brings its groundbreaking vision to a new, personalized fragrance experience, Allegra.

Allegra unites the colorful, superlative emotions of the Italian lifestyle and the one of a kind glamour of Italian women in an innovative journey.
Consisting of five exhilarating fragrances and five Magnifying essences, Allegra invites you to experience the Roman passion for life firsthand by styling a personal scent, a statement fragrance as unique and bold as Bvlgari itself.

To personalize your scent, first choose one of the five eaux de parfum in the core collection. Infused with the radiant vitality of Italy, the five scents are a tribute to Romans’ boundless energy. Each fragrance wraps you in the irresistible delight of an Italian escape: the energizing sun of the Mediterranean Sea, the excitement of Italian love, the soothing pleasure of Italian dolce, the fun of a sunset aperitivo in Rome, and the enchantment of a Venetian festa.

Want more? More emotions, more pleasure, more exhilaration, more comfort, more passion? True to the larger than life spirit of Bvlgari, the Maison unveils an industry first: five exclusive essences to create your personalized signature.
Named Magnifying, the five essences are designed to blend seamlessly with any of the five eaux de parfum. Like a twirl of whipped cream on gelato, a spritz of Magnifying essence intensifies or twists the vibe of an eau de parfum and gives it that signature Italian touch of molto. Now you can MagnifyForMore.

With this personalized fragrance experience you can craft a fragrance fueled by your own creativity. By varying the number of spritzes, the five eaux de parfum and five Magnifying essences layer in endless options. Just like no two Italian adventures are identical, no two scents are alike. But at its heart, each and every innovative fragrance combination channels the passionate spirit and irresistible allure of Italy and the Bvlgari lifestyle.

Behind this sophisticated system of scent mixing is Bvlgari’s renown artisanal craftsmanship. Devising accords exclusive to Bvlgari, Master Perfumer Jacques Cavallier refined tailor made raw materials, genuine gems of nature. In particular, the five essences Magnifying Musk Magnifying Bergamot, Magnifying Rose, Magnifying Vanilla and Magnifying Patchouli contain rich concentrations of precious materials distilled from the best harvests. Through Cavallier’s refinement process, each ingredient reveals its most excellent facets with unbridled intensity, capturing the colorful vibrancy of unfiltered emotions.

From especially fresh Calabrian bergamot to seductively opulent Indonesian patchouli, nature’s full regenerative power is unfurled in Allegra. The exquisite scents sparkle with the resplendent emotions of Italian life, Magnifying their pleasure in a first of its kind, personalized fragrance experience.